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REPRESENTATION IS KEY

If you operate or are planning to start a business, an important consideration is how you plan to use signage. A creative, attractive sign can help your business stand apart from the competition. According to ChamberofCommerce.com, customers are more likely to purchase from a business they have already heard of, so a sign can help plant the seed for future sales.

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Alpha Art Company offers full service signage. We handle every aspect of your project in house to ensure a smooth work flow, timely delivery, and an exceptional finished product. Our custom sign frame fabrication capabilities mean the sky is the limit for your project. If you can dream it, we can build it... and then we'll put a sign on it for good measure.

 

Function

 

Signs serve as a type of silent salesperson for your business. Exterior signs draw attention to your place of business and help differentiate it from others on the street. Interior signs help customers locate merchandise and can lead to impulse sales when added to special displays. According to the U.S. Small Business Administration website, signs serve as a primary link between a business and its customers.

 

Types

 

Exterior signs can be ground-mounted or building-mounted. Ground-mounted signs can take on a variety of shapes and sizes, and are typically mounted near a road to attract the attention of passing motorists. Building-mounted signs are attached to the place of business and may be useful in areas where foot traffic is prevalent, such as a downtown shopping area.

 

Significance

 

Signs can be an essential component of a business's overall marketing strategy. A sign that contains a business's logo can help reinforce its brand. Signs are also used to draw attention to promotions and to convey information about the business. Because an exterior sign is visible 24 hours a day, 365 days a year, its effect is continuous.

 

Benefits

 

For businesses that have limited marketing funds, signs can be a cost-effective form of marketing. According to the SBA website, the cost-per-thousand, a common method used to measure the cost of reaching a thousand potential customers, is much lower for signage than other types of advertising, such as radio, televisions and newspapers.

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    Nearly 76% of consumers (8 in 10) said they had entered a store or business they had never visited before based simply on its signs. (FedEx)

  • Nearly 75% indicated that they had told others about a business simply based on its signage. (FedEx)

  • About 68% of consumers believe that a business’ signage reflects the quality of its products or services. (FedEx)

  • About 67% of the consumers surveyed said they had purchased a product or service because a sign caught their eye. (FedEx)

  • Nearly 60% of consumers said that the absence of signs deters them from entering a store or business. (FedEx)

  • Roughly 60% of businesses reported that changing the design or enhancing the visibility of their signage had a positive impact on sales, number of transactions and profits, with an average increase of about 10%. (UC)

  • Over 50% of survey respondents indicated that poor signage (e.g., poor quality, misspelled words) deters them from entering a place of business. (FedEx)

  • 38% of large companies with multiple locations identified branding/image as the most important purpose of effective signage, while small firms and single establishments perceived signs to be most important for making their business stand out and for helping customers find their location. (UC)

  • Legibility was chosen by both consumers and businesses as the most important characteristic of signs. (UC)

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 Contact Alpha Art Company today to discuss your signage needs.

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